Wednesday, September 9, 2009

Presentaiton Guidelines!

Here are some more tips for the final pres!


PRESENTATION GUIDELINES


On the final day of class you will be required to give a 3-5 minute presentation covering

your final design concept.

Here are some tips and guidelines to follow.


1. Is your presentation long enough to cover the minimum time requirements? Practice

your presentation, in front of the mirror or in front of a friend. Time yourself.

2. Does it cover the topic thoroughly or do you feel rushed? Practice your presentation

out loud to make sure it makes sense.

3. Your presentation should feel natural. Do not simply read from your statement. Occasionally

looking at your notes is okay.

4. Make sure your presentation material is up, turn to face the class and introduce

yourself and state the purpose of your presentation.

5. Speak at a volume that can be heard, especially in the back of the class.

6. Make eye contact with your audience. Avoid becoming fixated on one person.

7. Make sure your visual presentation material is not blocked from the audience.

8. Maintain a natural, unhurried, conversational style.

9. Handle mistakes with grace.

10. Stay with in your time limit.

11. Thank your audience and ask if they have any questions.


Remember these tips. 

Just think that you are standing in front of some industry executives, and this is your chance to

convince them that you should be their designer. Get plenty of sleep, water and food.

Wear something nice, you want to feel strong and confident. Your speeches will be

timed and must be under 5 minutes and over 3 minutes. Good Luck!!

Monday, August 31, 2009

Always darkest before the dawn

Essay Guidelines COLOR AND DESIGN THEORY

For those of you who did not receive the handout passed out in class, here are the G-lines:

Read the short essay on David Ireland by Greg Borman
Consider the following questions.  Apply your discoveries to your essay due 9/03.

How does Borman begin the essay?
What does Borman write about in the middle of his essay and how does he conclude?
How does the author introduce the exhibition, the main subject fo the essay?
What does the author think Ireland is doing in constructing his sculptures and installations?

Key Points to remember:
Include the gallery, artist’s name, title of work, year, materials used in the introductory
paragraph.

Include a bibliography of at least 2 sources. Site your source properly. Failure to do so
may appear as plagiarism.*

Describe what you see.

Imagine you are writing this essay to someone who has not seen the art.

You must discuss the work in terms of the Principles and Elements of Design.

The words “I like” should not be included in your essay.

Just by choosing to write about the art, it is clear that you find it interesting, therefore it is
more important that you explain WHY you find it appealing, strange, beautiful, etc.

EVERYONE MUST VISIT THE IDEA CENTER TO HAVE THEIR ESSAY REVIEWED.
FAILURE TO DO SO WILL RESULT IN AN INCOMPLETE FOR THE ASSIGNMENT.
*PLAGIARISM WILL NOT BE TOLERATED AND WILL RESULT IN AN F.

Friday, August 28, 2009

Alert! Important Developments

I am aware that my mailbox was full yesterday! Do not panic. I will accept the electronic copy through the weekend.
Sometimes email can be persnickety BUT submiting digital portfolios is a very common practice in art and design these days.
I usually BCC myself (send a blind copy of the file to my own email) to test that the file is going through. Then if it is bounced I know the problem is not at my end.

Also I realized that many of you may not be able to burn your songs to disk because they exist as this or that file.
Just bring your portable music devise to class on the day of your presentation and be ready to cue it up. Practice.
You do not want to spend 5 minutes searching your player to find the songs you need. A presentation is like a dance.




Or it's like stand-up comedy. Timing is everything.

Thursday, August 27, 2009

#1. Scan Art Review

Hi
Sorry I can't be with you today.



Feeling a little under the weather



Please follow Ms Binders instructions.
I will be back next week when our activities will include a Collaborative Sculpture.
Please bring to class 3 objects about the size of your fist that represent a single color scheme like achromatic, complimentary, analogous, etc.

Today you'll have a full class beginning with a peer review of the scan art project.  Please put your hard copies on your desk, leave your places and look at the work around the room.  Find a project that catches your attention.  It doesn't need to be the 'Best', it could be unusual, strange, mysterious.  Then look at worksheet #1 and answer the question.

#2. Final project guidelines and deadlines!

First let's see the deadlines again:

Next class, 9/3 your essays and the art work for your final projects are due!
Please be prepared to submit a hard copy and a digital copy of your artwork, just like
the scan art project that is due today.  Reminder, your essays need to be reviewed by the
IDEA CENTER staff before you complete the final draft.



I found this great site, maybe some of you have seen it.  Not only are there lot's of cool
album covers but good articles on the art form and the designers.  Check it out! 


Guidelines:

Final Project “Mixed Tape” Cover Art

Use your developing knowledge of Color and Design Theory to produce a unique and effective
design for a mini mixed tape (CD actually).




Requirements:

Final Project due 9/3, consisting of a CD containing 4-6 songs of your choosing, not necessarily
by the same artist(s) and corresponding cover art, plus a typed 250 word project description.





Dimensions for cover art must be square. Actual size of a CD is 4.75 x 4.75 but your copy can be larger.  Most of us see cover art digitally now so the size can vary but the proportions should not.  On the due date, submit a hard copy and a digital copy of your project.



wow...can you see that?

The project description must describe how your design will effectively market the anthology.
This is your pitch to the hiring committee. You want to impress them with your knowledge of
Design language, as well as your knowledge and understanding of successful
trends in album cover art design. 

On the last day of class, you will play a few moments from the CD and give an oral presentation addressing the effectiveness of your design and how it will enhance the overall performance of the music project.  Be prepared to talk about your work for 3-5 minutes, with an question answer period at the end of each presentation.

Over the weekend you have created 6 concept sketches or thumbnails drawings, showing several designs and a few variations on those designs. In addition to the concept sketches,you should have at least 2 color schemes and  two types of media which you are interested in using
in this project. Compile your sketches, color schemes, media choices in an organized manner.
You will share these with your classmates shortly.

After sharing your work with your peers you will decide on a final design and title for your project.  Once that has happened, you will have open lab time.  You may choose to work at your desk, go to the library or the galleries.  There are handouts to be filled out for each activity and the entire booklet must be turned in at the end of class for credit.

Let's look at some cover art to get inspired.



According to the designer, when this album came out, the late 1980's, things were pretty dismal politically, with Reagan as president and the cold war threatening nuclear annihilation. The candle symbolized hope. Hey, do you know that this is a painting. You've seen the artists work before in this class.


Gerhard Richter

Art and design always mixing it up.



Here's some cover art from a Bow-Wow-Wow album, another 80's band. Some of you might know
their cover to "I want candy!"




The design was inspired by Edouard Manet's Luncheon on the Grass, 1863, a rather controversial painting for it's time. Observe how odd the perspective is and the way the woman boldly looks into the eyes of the viewer. Groundbreaking.



Strong design, almost achromatic color scheme and very balanced.



Warm, monochromatic color scheme sure sets a mellow mood.







Reminds us of Picasso's blue-period!




Symmetrically balanced, with a nice twist.


Soooo 80's!  Cover art by Patrick Nagel


Fine art by Patrick Nagel


Notice how the black background really makes the colors POP!
It maximizes color intensity.





Notice the little spot of blood on the brides dress. Very mysterious. Makes one want to take another, closer look.
And the scale is rather odd. Another intriguing touch.

Now get to work!
First take a look at your own work and fill out the self-evaluation worksheet.
Then move on to the Peer Review worksheet.



#3 Presentation Guide

Your presentation should include the following:

Presentation Guidelines

A good presentation must be planned.
A good presentation does NOT mean reading your statement.
A good presentation should appear natural, like you were born with it.

Tips:
Rehearse you presentation several times. You might find different ways to say something. You might find that the order of your statements should change to feel more natural. Rehearsing out loud gives you a real sense of what your ideas sound like. “Wow, I’m brilliant or gee that sounds a bit off the wall.” Better yet, perform your presentation in front of a friend (who will give you an honest opinion). They may have some ideas on how to improve your delivery.
Get enough food water and sleep. You want to feel strong and focused.
Wear something nice. You want to appear professional and feel confident.



Requirements:
Be prepared to play about 30 seconds of your music selections.
An image of your artwork/design will be projected on the white board.
Begin your presentation with a concise and direct statement describing your design concept. Use Color & Design Theory vocabulary for optimum points. Discuss your idea more in depth and how it relates to the music. Discuss how you’ve created an effective, appealing design. Discuss the media you’ve used, a little about the technique you used to create the design and give a shout-out to your sources and inspiration.
Remember, this project is about visual communications. The music is secondary to your design. Be prepared to defend your idea during the question answer period.






Presentations will take place September 10th, our last day of class.
Next week 09/03/09 your final artwork is DUE. Remember to provide me with a hard copy (a xerox or the actual artwork) and a digital copy so I can project it during your presentation. You may have time next week to scan but be warned, the computers could be very crowded! Plus your artist essays (proofed by the IDEA CENTER) are DUE.

Thursday, August 20, 2009

final project: Album Cover Art

For your final project you will create a mini-LP, consisting of 4-6 songs and an appropriate design for your mini-LP album cover.

Steps:



Today go to the library and conduct research individually or in groups to answer the following questions:

Who makes album art?

What media do designers use in creating album art? (hand drawing, computer illustration, photography, etc)?  Identify 3 different examples and describe the media used in the design.
Look in books, magazines, on the web for your source material.

!more to come!

Wednesday, August 12, 2009

Assignment #5 Scanner Art

Objective: Using your knowledge of design and color theory, create an abstract self-portrait on a flatbed scanner, focusing on texture, color and value contrast.











Guidelines:



Using objects and materials from home, or from the library swatch room, create composition on a flatbed scanner.  Scan construction and save. Adjust manually until your happy with arrangements.  Adjust further in Photoshop if desired, and print (good to high quality). Save your project to disc or to a jump drive.  The saved document must be submitted to the instructor along with the paper hard copy. 

Tips and Techniques:

Choose at least 3 objects/material swatches.
Consider adding a background to unify the arrangement or scan as-is.
Experiment with flat and volumetric objects to see how they scan.
Consider using text, flowers, boxes, crumpled up bags, items with distinct and
interesting texture, color and value contrast.  Look at the following examples for
inspiration.

Execution must be designer-level, mature and professional.

150 points

Due 8/20 Six "mock-ups" of texture scan project.  These can be smaller prints.  Do not mount on matboard. PLUS this is the last day to re-submit assignments.

Due 8/27  Final version of texture scan saved to disc.  Include one color hard copy on regular printer paper plus a statement describing how you've used texture, color and value to create an effective composition.  



Look at the examples below. Some are done by
professional artists and others by former students.



















































Project #6 is almost ready for it's close-up. Check out this great website for inspiration.

Thursday, July 30, 2009

Homework #4



Homework #4

Complimentary color tonal scale and 2-Point Perspective study



Using one pair of complimentary colors, specifically one primary color and one secondary color,
create a 7 step tonal scale on your strathmore paper, similar to the one above, however your scale
will include 2 more tones
. Use no black or white. Use only one primary and it's compliment for the
entire assignment.

1. First square will contain one of the complimentary colors, in it's purest form.
2. Second square will contain the previous color plus a little of its compliment.
3. third square includes original color with a little more of it's compliment.
4. the center square will represent a tone exactly in the middle of your two compliments. This is known as
a NEUTRAL tone.
5. The 5th color will be more of the opposite compliment.
6. Increasingly more of the opposite compliment.
7. Finally your opposite compliment in its purest form.

Once this is done, on a separate piece of paper create a composition illustrating 2-point perspective,
consisting of 3-5 cubes, placed above and below the horizon line.



Use your warmer compliment as the local color for your cubes and your cooler compliment as the dominant color
of the back ground. The background must be at minimum, 2 toned, but you may design a more interesting and
elaborate backdrop if you wish.

To complete your cubes, choose an imaginary light source and shade your cubes using the 2 complimentary colors only.
For example, if your cubes are yellow, add a drop or two of violet (purple) to some yellow to create a tone of yellow
appropriate to the amount of light. Each visible side of the cube will have a different value depending on the single light
source and the objects' relationship to it.
Refer to your tonal scale for potential tones.



Composition should measure 8 x 10 inches.
Glue your finished composition to board and trim.
Value scale will be checked by instructor but not
submitted. It is meant to be a color reference, like your color wheel.

Remember to label and cover your project.


Due 8/13
100 points

Homework #3 Color wheel collage


Project #3


Inspired by the work of Jen Stark create a layered collage using your colored paper.

You will design 2 collages.


The first collage must include 11 colors from your supplies that best represent the color wheel,
arranged in the order of the color wheel, yellow, red, blue, etc.


The second collage should use the remaining colors, mostly tints and tones.
Arrange these colors according to value, light to dark or dark to light.
You may include one color from the first collage.
You may repeat the colors if you wish to experiment with rhythm and pattern.





100 points

Due 8/6

Thursday, July 23, 2009

Explore Photomontage: Emphasis & Proportion!

Your next assignment will focus on emphasis/focal point and scale/proportion.
Make a collage (photomontage) that shows an object very out of scale (either very large or very small). Make sure that it will be the first thing a viewer will notice when they look at the image. Also determine, and control, what the viewer should see second. Hide an object in the image. The hidden object should be visible and a surprise when it is found (it should look out of place in its surroundings).


There must be at least three photographic images used: one for the out of scale object, one for the background (can include the second thing to be seen) and one for the hidden object.



Glue your composition on to illustration board. Your composition should be atleast 8 x 8 inches.
The board should be cut cleanly and labeled properly on the back and with a cover sheet. If you leave a border around your composition it must be even and neat.
Cut and glue your Grid composition as demonstrated in class and turn in with your collage, properly labeled and with a cover sheet.
100 points
Due 7/30

PHOTOMONTAGE
A montage is a collection of objects that form a unified whole. A photomontage is a collage using photographs that are put together to form the illusion of a single image. It may look very natural and realistic or totally surreal.

Artists and designers have employed photomontage since shortly after the invention of photography. In the 1930s, the Dada artists in Europe created surreal photomontages, often expressing there opposition to social and government norms. This rebellious spirit survived through the decades and is still apparent in contemporary photomontage.

Look carefully at how these images are constructed to control how the viewer experiences the image. Elements are placed carefully to produce a focal point and an emphasis.




Early 1900's anon


Hannah Hoch, 1930's


Early Stalin era poster, unknown


Martha Rosler, 1990s

Martha Rosler


Martha Rosler


Martha Rosler, 1990's




Jenny Rosemeyer, 1990's


Richard Hamilton, 1950's


TJ Wilcox, 2000's




Miguel Rothchild



Albert Puni



Albert Puni


Dane Patterson


Wangechi Mutu










Dan Fuci











TJ Wilcox