Thursday, July 23, 2009

Explore Photomontage: Emphasis & Proportion!

Your next assignment will focus on emphasis/focal point and scale/proportion.
Make a collage (photomontage) that shows an object very out of scale (either very large or very small). Make sure that it will be the first thing a viewer will notice when they look at the image. Also determine, and control, what the viewer should see second. Hide an object in the image. The hidden object should be visible and a surprise when it is found (it should look out of place in its surroundings).


There must be at least three photographic images used: one for the out of scale object, one for the background (can include the second thing to be seen) and one for the hidden object.



Glue your composition on to illustration board. Your composition should be atleast 8 x 8 inches.
The board should be cut cleanly and labeled properly on the back and with a cover sheet. If you leave a border around your composition it must be even and neat.
Cut and glue your Grid composition as demonstrated in class and turn in with your collage, properly labeled and with a cover sheet.
100 points
Due 7/30

PHOTOMONTAGE
A montage is a collection of objects that form a unified whole. A photomontage is a collage using photographs that are put together to form the illusion of a single image. It may look very natural and realistic or totally surreal.

Artists and designers have employed photomontage since shortly after the invention of photography. In the 1930s, the Dada artists in Europe created surreal photomontages, often expressing there opposition to social and government norms. This rebellious spirit survived through the decades and is still apparent in contemporary photomontage.

Look carefully at how these images are constructed to control how the viewer experiences the image. Elements are placed carefully to produce a focal point and an emphasis.




Early 1900's anon


Hannah Hoch, 1930's


Early Stalin era poster, unknown


Martha Rosler, 1990s

Martha Rosler


Martha Rosler


Martha Rosler, 1990's




Jenny Rosemeyer, 1990's


Richard Hamilton, 1950's


TJ Wilcox, 2000's




Miguel Rothchild



Albert Puni



Albert Puni


Dane Patterson


Wangechi Mutu










Dan Fuci











TJ Wilcox

Tuesday, July 21, 2009

Assignment #2!!!

   Homework #2

3 parts!

1.  First create a grey scale consisting of 9 equal value steps from white to black.
     Mix and paint 7 values of grey.  Paint swatches onto your strathmore drawing paper.
     Once you have created 7 values of grey ranging from the lightest to the darkest grey
     measure and cut 1 x 1 inch squares from each swatch.  Then add the 7 swatches along with one white and one black to  a 4 x 12 inch piece of illustration board, for a total of 9 equal steps from black to white.

2.  Next create a color value scale consisting of 9 equal steps, this time with one primary color of your choice, plus white and black.  The center 1 x 1 inch square will be your pure primary color.  (Consult your text book's glossary for an explanation of primary colors) Then to the left of your central square add increasing amounts of white until you end with the lightest (blue, yellow or red!).  To the right of your central square, add increasing amounts of black, ending with the darkest, midnight shade of your primary color.  Measure and cut 1 x 1 inch squares from each swatch and apply to a 4 x 12 inch piece of illustration board.

3.  Finally create a 8 x 10 inch composition based on a Grid system (on strathmore paper), using only horizontal, vertical, and optional diagonal lines, trying to achieve balance, unity and rhythm.  See above image for inspiration.  You may only use the colors from your 2 value scales, white, black and one primary color for your Grid based composition.  The composition above was created using only yellow, white and black.  

Remember to label your projects properly.
Do your reading to prepare for the pop quiz!
good luck. 

Friday, July 17, 2009

Home work #2

Check back later today for pics of current assignment and a wrap-up of your reading for this
week: Chapters 3, 6, 12!

Pop quiz very likely next thursday.


Thursday, July 9, 2009

Welcome: Color and Design Course Outline

COLOR & DESIGN THEORY

Summer 2009  

Instructor: Sasha Petrenko


Online: http://1230color-n-design.blogspot.com/



Course Objective:   This course will examine the principles of color theory and design. Students will gain an understanding of  color relationships, as well as learn to identify, and analyze the principles and elements of design.  Students will utilize these theories and principles in the creation of their own unique designs.  This class involves creative hands-on activities.  Water based paints, rubber cement and mat knives will be used frequently to complete assignments.  PARTICIPATION IS IMPORTANT.



Textbook:  Design Basics by David A. Lauer & Stephen Pentak



Methods of Instruction:  Lecture, demonstrations, visuals, museum visits, discussion, studio time, critiques


Assessment Methods:  Studio projects, Museum/Gallery Report, Pop Quizzes, Final project


Learning Outcomes


1. Acquire knowledge and vocabulary of the color wheel and the visible light spectrum.

2. Understand the three characteristics of color: hue, value, and intensity.

3. Formulate a range of color schemes.

4. Identify and apply the elements and principles of design.

5. Display professional, designer-level craftsmanship.


Assignments are due at the beginning of class unless otherwise specified; NO LATE WORK WILL BE ACCEPTED.

2 assignments, completed and turned in on time, may be resubmitted.  Resubmission does NOT guarantee additional points.   Final 2 assignments can not be resubmitted.

Deadline for resubmital will be announced.

 

At the end of class you are expected to clean your workspace before leaving.

Students will need to furnish a pair of scissors, a cup to hold water, and a small glue gun and glue sticks.  Additional materials may be required.


Projects will be graded on the following criteria: 

Ability to adhere to project requirements, Comprehension and demonstration of discussed  Principles and Elements of Design, development of technical skills, creative solutions to design problems, and professional presentation.


All projects will include a title page that identifies the project, student name, and date of submission. ust be labeled with the students name, date, class and assignment typed or printed by computer on a seperate sheet of white paper and mounted  to the back of the presentation.



Evaluation of student learning



Project #1   3 Positive and negative space compositions   50 PTS


Project #2   Grey value study   50 PTS    


Project #3   Color Wheel Redux    100 PTS


Project #4   Complimentary color value study 100 PTS


Project #5   Multiples project (color scheme studies) 200 PTS


Project # 6  Gallery/Museum visit Essay*  100


Final Design Problem TBA  250 PTS


Final Exam       50 PTS


POP Quiz (5)   100 PTS (20 each) covering assigned reading 


Total possible points:  1000 




*Take a field trip to a museum or gallery (approved venues to be provided) and choose an artist   to Conduct additional research if needed so that you have identified 2 works of art by the same artist on which to write a 2 page essay. Analyzing each piece in terms of color theory and design.  Describe the concepts of color and design are utilized to produce a memorable and meaningful work of art.  Include vital information and images (if possible), a brief biography of the artist, plus a bibliography.  



SCHEDULE (Subject to Change)


week 1


Objective: Observe color and design principles in action.  Intro course outline, objectives, assignments.

Demo/Lecture:  Basic presentation techniques.  Positive and negative space, line, shape, unity.

Activity: Field trip to select windows around Union Square.  

Fill out corresponding worksheet and discuss window displays, design, color schemes.  

Homework:  Applying basic design principles to create 3 positive and negative space compositions.

Reading:  Chapters 2, 5, 7.



week 2 


Objective:  Gain understanding of the value scale and how it can be used for emphasis, 

contrast and emotional response in design.  Introduction to 1-point perspective.

Demo/Lecture:  Mixing the value scale.  Emphasis, focal point, and 1-point perspective.

Activity:  Slide lecture.  Begin project #2 gradation value scale and shading cube study assigned.

Homework:  complete gradation scale and cube study.

Reading:  Chapters 3, 6, 12. 

Bring black, white paint, paper, palette, palette knife, brushes.


week 3


Objective: Explore color theory and color relationships.

Demo/Lecture: Color interactions, color mixing.  Scale, symmetry, balance, emphasis, rhythm.

Activity:  Begin project #3, color wheel redux collecting printed matter from magazines

as inspiration for design. 

Homework:  Color wheel redux plus inspiration page.

Reading:  Chapters 4, 13.

Bring to class colored paper, X-acto, rubber cement, scissors, illustration board.


week 4


Objective:  Become familiar with color mixing and the effects of various color schemes.  

Combine principles of design w/color theory.

Demo/Lecture:  Color mixing with wet media.  Hue, Value and intensity in color.

Activity:  Mini Critique of thumbnails. Practice color mixing.  

Determine design for Color Wheel Redux. and start on thumbnails for project proposal.

Homework:  Complimentary color study.

Reading:  Chapters 8,9.

Bring to class all paints, Strathmore paper, and related supplies.



week 5

Objectives:   Explore effects and relationships of color.

Activity: Visit 49 Geary and explore galleries to find artist/artwork for Museum essay.

Demo/Lecture: What should one keep in mind when writing about art.

Homework:  Begin found object color scheme triptych.

Reading:  Chapters 10, 11.

Bring to class illustration board, glue guns, X-acto.



week 6


Objectives: Continue working on found object triptych, introduce final project.

Activity:  Review elements and principles of design.  Visit swatch room in library to begin color/material matching project.

Demo/Lecture:  Color and Balance, color schemes, texture and pattern.

Homework:    Complete found object triptychs.  Determine topic for Museum Essay.


week 7


Objective: Introduce final project.

Demo/Lecture:  The grid, graphic design and the arts.

Activity: Critique Triptychs, research final project.

Homework:  Museum essay rough draft due.  


week 8


Objective: Explore the use of design in contemporary fine and graphic art.

Activity:  Examine CD art, product development, marketing to identify design principles and use of color.

Continue work on final project. 

Demo/Lecture:  Design in Photography, fine art, fashion.  

Homework:  Review for final quiz.  Complete final draft essay.


week 9


Objective: Present final project proposals for peer review.

Activity:  Final quiz. Critique final project drafts.

Lecture/Demo:  Presentation options for final project.  

Homework:  Museum essay Narrative/Mock ups of final projects due at beginning of class.


week 10


Final Project presentations.


Class over!  Enjoy.




Monday, July 6, 2009

Project #1 Guidlelines

Color and Design Theory
Project 1:  Positive and Negative Space


Objective: Use design skills to explore the abstraction of an object and the effects of positive and negative space.

Guidelines:  

Cleanly cut 3 pieces of mat board measuring 6” by 6”.  Cut 3 pieces of paper measuring 3” by 3”.  Cutting only from the edges of a 3” by 3” paper square create unique and interesting designs using positive and negative space.  Once you have cut a shape, invert it.  Shapes may be cut into as desired.  Once the shapes have been cut, glue the expanded square to a 6” by 6” square of mat board.  Some designs will not work in this context.  Learn to work in the space provided to create an appealing and unique design.  You should submit 3 different designs.

Points possible:  (3) 50 pts.

Project due: 7/16









*REMEMBER TO LABEL YOUR ASSIGNMENTS PROPERLY.  For next class bring black and white paint, palette, palette knife, Strathmore paper.




Sunday, February 15, 2009

Again with the Unity and Balance!

To review the design principles Unity and Balance, and design elements like line, color, shape, space, examine the work by artists that are real masters of composition.
Photographer William Eggleston
Painter Philip Guston
Sculptor Tara Donovan
First up, Eggleston.
























Philip Guston politically charged paintings have inspired generations of painters.  His use of color and line to create complex compositions is unique.
























To see Tara Donovan's work, which recently garnered her a Macarthur Genius Award ($500,000.00)
let's visit Ace gallery in LA.

Monday, February 2, 2009

Assignment #4 Color & Emotion


Nature is great teacher.  
Observing nature we can recognize analogous color schemes.


Analogous color schemes tend to feel relaxed, serene and calm.


Different kinds of color schemes evoke a range of responses 
from energizing to depressing.


Claude Monet (split complimentary)

There are innumerable color schemes.  
We  can organize them into 4 categories.




triadic (Warhol)

Complimentary (Mucha)


monochromatic (Dumas)


complimentary (Van Gogh)





Complimentary/monochromatic (Dumas)



Monochromatic (Van gogh)


monochromatic (Dumas)



Complimentary (Eggleston)


Complimentary (Eggleston)


Monochromatic (Eggleston)

Below are a series of paintings from Picasso's blue period.  The mood is set by the
blue color scheme.  Compare these paintings to Dumas's red portrait and Eggleston's
red room.  










Purple and yellow, complimentary colors, lend the image energy and 
intrigue.  Of the paintings in the "blue period", this portrait by Picasso stands
apart because of its more vibrant color scheme.





Project #4
2 Color Schemes

Explore the types of color schemes and their effect on emotions.
Choose 2 types of color schemes from the list below and 2 emotions.
Create 2 designs/compositions with collage or paint to represent your chosen emotions and color schemes types.

For example choose Analogous and Anger, or choose Split compliment and Joy.
Develop compositions that adhere to that color scheme and express the emotion.
Each color scheme must contain at least 3 colors, tints, tones or shades.
In addition to your chosen emotions, choose one or two themes from the
list below on which to base your compostion. They may be abstract or representational.



For example, create a compostion that represents in some way a peaceful room or a powerful person.


Mount collages/compositions on 8 x 8 mat board, label and include a statement identifying the color scheme and emotion you’ve illustrated.

Themes:
the portrait
a landscape
a dream
a room

Color schemes:
Monochromatic
Analogous
Complimentary
Split Complementary
Triadic

Emotions: (or come up w/your own)
Angry
Happy
Depressed
Excited
Calm
Powerful
Loved
Peaceful
Tired




100 points
Due 2/10.